Zach Graeve, Web Design & Marketing

Conversion optimization strategist with a proven track record in web design, business development and marketing/advertising initiatives. Extensive experience working with range of industries including real estate, financial services and ecommerce/retail. Possesses 15+ years of experience in small business/start-up consulting. Highly knowledgeable in design, CMS and web development technologies.

Omnicor Media

2014 – Present

Senior Vice-President

Omnicor Media is an advertising, marketing and corporate communications company, with extensive experience Internet marketing and business development.

Highlights

  • Turned around substandard development work as contractor; based on performance, recruited to join as full-time employee.
  • Coordinate and execute multiple, high-demand projects with competing timelines; manage multi-million dollar advertising and web development budgets for large-sized clients.
  • Collaborate with CEO in developing strategies and organizing daily workflow to ensure project success.
  • Manage all aspects of online business development and web design, including coach/mentor team members to boost development opportunities and online initiatives and improve company-owned and client websites to maximize success.
  • Plan strategic initiatives of corporate websites and online marketing in support of clients, including overseeing shareholder meetings, press conferences, private meetings with investors, investor relations and company annual reports.
  • Maintain hardware and software critical to functionality of organization’s and clients’ websites.
  • Oversee/direct web-based creative work; devise creative briefs and design concepts to meet targeted company objectives.
  • Establish and implement creative direction for online services, products, and programs.
  • Create graphic sketches, designs, and copy layouts for online content.
  • Pinpoint size and arrangement of graphics and copy; select fonts and arrange layout based upon space considerations in order to optimize appearance and readability.
  • Evaluate technical challenges of web development and online marketing; communicate strategies clearly to staff and clients to ensure expectations met.

PrintPuddle

2014 – Present

Owner

PrintPuddle is a printing services company, providing a a wide range of high quality products through an online eCommerce storefront and directly to consumers.

Highlights

  • Continued development on the company website featuring an incredible variety of products not found elsewhere.
  • Oversee client artwork approval process prior to print production for consistency and proper execution.
  • Consult with prospects/clients to develop proposals, bids and scheduling for new business.

Eos Designs, Inc.

2003 – 2014

Owner / Web Developer & Marketing Consultant

Eos Designs is a web development and marketing consultancy, specialized in working with start-ups and new ventures.

Highlights

  • Managed daily operations for website design and marketing consulting firm.
  • Consulted with prospects/clients to develop proposals, bids and scheduling for print and online projects and development of plans to launch strategic advertising and marketing initiatives.
  • Designed, built and maintained client websites from concept to completion using CMS tools, including WordPress; developed/implemented common usability and design guidelines.
  • Served as webmaster for large company websites.
  • Managed frontend website design concepts and production, and created landing pages and web applications incorporating GUI features, using HTML, CSS, and JavaScript.
  • Developed graphic mockups and schematic designs for online content and strategized/implemented user interface design using online wireframing tools and Photoshop.
  • Analyzed client needs and designed a range of promotional materials for advertising and marketing initiatives, including banners, landing pages, promotional updates; advised on effectiveness of ads.
  • Utilized Photoshop, Illustrator, and Adobe InDesign to create print collateral to promote brands.
  • Audited SEO performance and provided ongoing consulting on methods to boost search rankings.
  • Migrated clients’ business operations to cloud environment using Google Apps and web-based applications, creating virtual, paperless and streamlined operations.

GlideFish, LLC

2012 – Present

Owner / Consultant

GlideFish is a provider of web hosting, email and domain registration services headquartered in South Florida.

Highlights

  • Oversee all hardware/software systems supporting company servers to ensure optimum functionality.
  • Provide client support in accessing server and account-related questions; monitored client hosting services for usage/performance; handle troubleshooting and resolution of server/network issues.
  • Create server data backups and accounts; advise clients on boosting website security.

iPrintEasy.com

2011 – 2012

Partner / Owner

iPrintEasy is a one-stop-shop for small business design and printing services, including a wide range of customizable products and an interactive design center.

Highlights

  • Migrated company to online business enterprise.
  • Analyzed market and developed pricing strategies and target markets to build business footprint.
  • Developed website and initiated expansion of social media marketing to boost brand recognition.

Iler Planning

2006 – 2009

Marketing Manager

Iler Planning is a sustainable community planning firm, with a focus on green community planning standards and urban design best practices.

Highlights

  • Promoted from Marketing Coordinator position to Marketing Manager based on job performance.
  • Analyzed market and developed marketing plan based on findings; served as company spokesperson.
  • Oversaw all communications before dissemination to ensure branding consistency; designed trade show booth layouts and directed staff at corporate events.
  • Revised and launched company website; redesigned/updated company branding/image initiatives.
  • Led weekly marketing meetings and software training sessions for staff.
  • Developed complex Excel spreadsheets to track business development activities/initiatives, market share and market projections for future business acquisition; answered 50 RFPs per year.

Freelance

2002 – 2003

Consultant / Webmaster

Projects consisted primarily of custom websites for real estate agents building integrated MLS Web Applications and search engine optimization.

Highlights

  • Built websites utilizing HTML, CSS, Mambo and Zen Cart to be sold as turnkey businesses.
  • Advised stakeholders across range of industries, including sports and retail; designed and provided maintenance for blogs and revenue-producing/ad-supported websites.
  • Managed SEO for a Las Vegas real estate group, serving as consultant for maintaining top ranking for searches including “Las Vegas Homes.”

Mainstream Marketing

2000 – 2002

Sales Floor Manager

Mainstream Marketing is a provider of outsourced call center solutions, specializing in new customer acquisition programs and product sales since 1992.

Highlights

  • Managed 30+ sales representatives per shift; developed complex schedules to ensure adequate coverage per shift and assigned daily tasks; handled issues escalated for resolution.
  • Monitored staff and conducted compliance reviews to ensure company protocols followed.
  • Calculated marketing results daily and created reports; utilized proprietary software.